- Tier 2/3 video that levels up owned and paid (broadcast is Dentsu's lane).
- Series-thinking, where it fits — like the All-In-One ETFs extension.
- Event content at scale. Roughly 52 events a year, 60+ assets per event.
- A creative partner with a point of view. Not an order-taker.
Building
the everyday
the everyday
Pound & Grain×Fidelity Canada · Tier 2/3 video creative partnership
Confidential
May 2026
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What if your everyday video hit the same bar as FidelityConnects?
We don't just partner with you.
We become part of your team.
No layers between
us and the work.
No layers between
us and the work.
We stay in our lane.
And own it.
And own it.
We'll take the guts.
You take the glory.
You take the glory.
Today's presentation.
In three acts.
The
Brains
Brains
The Brains
What we heard. What we think. How we'd plug into your workflow.
The
Guts
Guts
The Guts
How we'd work with your team. Who you'd talk to. What it costs.
The
Glory
Glory
The Glory
The reel. The case studies. The proof of work in your lane.
The Brains
The Brains
What you told us.
Editorial POV
You've built
the podcast.
Let's build
the channel.
- 1,600 episodes. Five years at #1 with Canadian advisors. The expertise is unimpeachable.
- The always-on layer is where the work happens — and the work isn't more volume.
- It's sharper craft built for discovery: hooks that pull in the first frame, captions that lead instead of describe, formats with names that compound over time.
- One idea. One format. Relentless channel-native treatments. That's how series grow.
Your workflow. Our role.
01
Ideation &
Planning
Planning
Fidelity
Owner
Marketing
Advisor
Campaign Advisory Council
Approval
—
Output
Campaign direction
P&G Role
Bring options + POV
Two or three real creative directions, each with a POV on which we'd push and why. Your team and the Council choose — not defend one stream.
02
Concept /
Script Dev
Script Dev
Fidelity
Owner
Marketing
Advisor
Campaign Advisory Council
Approval
Legal & Compliance
Output
Reviewed concept
P&G Role
Compliance-ready scripts
Claims marked, stats footnoted, disclaimers integrated visually. Built so Legal and the Council pre-flag — not catch surprises late.
03
Content
Creation
Creation
Fidelity
Owner
Marketing
Advisor
—
Approval
—
Output
Draft assets
P&G Role
Embedded production
Direct access to our motion designers, editors, producers. Daily standups during sprints. No account-layer translation between you and the work.
04
Final Review
& Approval
& Approval
Fidelity
Owner
Marketing
Advisor
Campaign Advisory Council
Approval
Legal & Compliance
Output
Approved final assets
P&G Role
Fast turns + clear deltas
Annotated change logs version-to-version, so the Council and Legal see exactly what's different. Fewer surprises. Faster sign-offs.
05
Publishing
Fidelity
Owner
Marketing
Advisor
—
Approval
—
Output
Live campaign
P&G Role
Channel-spec delivery
EN + FR masters. Cutdowns by channel. Subtitle files. Thumbnails. You hit publish — the file is already prepped.
Your process. Unchanged. We slot in at every stage.
The Guts
The traditional model
Client
↓
Account Director
↓
Account Manager
↓
Producer
↓
Creative
How we'd work with you
No middle layers.
Fidelity team
↕
P&G creative leads
The Guts
The team you'd actually work with.
Creative leads · Day-to-day
Jackson Murphy
Partner & Creative Director
Words, scripts, story. Where strategy becomes script.
Graham MacInnes
Partner & Creative Director
Design, motion, craft. Storyboard to final cut.
Andre Buno
Art Director & Editor
Hands on the work. Edit, motion, finish.
Neil Chin
Executive Producer
Production, schedule, delivery. Every asset, on spec.
There when you need us
Dana Kopman
Managing Director
Client lead when you need it. Single point of contact, no layers.
Sandy Fleischer
Partner & Strategy Lead
Strategic POV when we need it. Partner oversight throughout. The brief, the angle, the why.
The Guts
Pricing that fits the brief.
Depends on
Shoot complexity, talent, motion-graphic density, length, edit cycles, on-site vs remote crew, turnaround.
Doesn't include
French translation, travel, gear rental, on-site stipends, talent buyouts, music licensing beyond stock.
Beyond the trial
If we move into a more comprehensive agreement, per-unit pricing comes down on volume commits.
We know this first project is a trial. Here's the rough shape of what each piece typically runs. Real numbers land at scope.
Blended hourly rate
$190 / hr
Series episode — All-In-One format, EN + FR + cutdowns
$45K – $75K
Event asset bundle — tiered by event size
- Small — 5-10 assets$20K – $30K
- Medium — 15-25 assets$55K – $70K
- Large — 40-60+ assets (FOCUS, VISION, IMPACT)$90K – $120K
Animated explainer — ~60s, EN + FR + cutdowns
$45K – $65K
Brand / launch video — 60-90s anchor piece
$60K – $100K
The Glory
Pound & Grain · The Reel
Less talk. More tape.
The Glory · Series
We build series,
not one-offs.
Series · Paramount
We found Paramount's B2B voice.
Streaming On
Proud to Be
13% engagement lift across channels — well above benchmark.
As their social AOR, we created long-running series like "Streaming On" and "Proud to Be" — each templated, each with editorial point of view, each built to run for years.
Series · SAP
We built SAP's content engine.
SuccessFactors
Unboxing
Ariba
Continuous Accounting
SAP's broadcast lived with a large global agency. Sound familiar?
We created hundreds of digital and channel-native pieces across a multi-year partnership. Different tone, different craft, same brand. A direct precedent for how we'd work alongside Dentsu.
Series · WSPS
We reached 800,000 Ontario young workers.
Animated Series 1
Animated Series 2
Year 1: 800K+ unique users · Year 2: 117% over targets · Influencer cuts: 226% over view targets
Hard-to-reach young-worker audience. Memes, popular video clips, the language of social. Same templated-but-distinctive logic you'd want for the All-In-One ETFs extension.
The Glory · Events
We work at the pace of events.
Events · Paramount
We embed with Paramount's events team.
VMA event coverage
Same-night turnarounds for sizzles, recaps, lower-thirds, walk-ups.
Our crew is in the room. The cuts are in their hands by the next morning, ready to publish.
The model for your 52-events-a-year reality.
The Glory · Regulated
We make
compliance-reviewed work
that moves.
Regulated · Nevro
We've made compliance-reviewed medtech work for seven years.
Animated explainer
Talking-head testimonial
$64M attributable DTC revenue on $4.2M media · 210% lead-gen lift · CPL down 60% since 2022
Two audiences: patients direct (B2C) and healthcare providers (B2B). Animated patient-journey explainers and real-patient testimonials. Every script through a review process heavier than yours.
Regulated · BCLC
We've built BCLC's digital across heavily regulated B2C briefs.
Proline social
Casinos BC Chef Influencer
200K+ extra visits · 103M+ impressions · ~300 pieces of creative
"P&G really, truly has no egos."
— BC Lottery Corporation advertising team lead
Regulated · Weight Watchers
We built a testimonial engine in a claims-regulated category.
Testimonial · 01
Testimonial · 02
Real people, real stories. Scripts written so substantiation is built in from the script stage — not retrofitted at the end.
Same muscle as what you'd need on the investor side.
Why us, in one line
A creative partner sized for tier 2/3.
No middle layers.
No Super Bowl ego.
POV from the first brief.
We'll take the guts.
You take the glory.
What's next
Three steps to live.
- Step 1. Whole team in the room.
- Step 2. You share recent work samples. We review and come back with a tailored starter project + scope.
- Step 3. Decision by end of May. Trial project kicks off in June.