BUILDING
THE EVERYDAY

Pound & Grain × Fidelity Canada

Pound & Grain May 2026
Building
the everyday
Pound & Grain×Fidelity Canada · Tier 2/3 video creative partnership
Confidential Building-the-everyday.com
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What if your everyday video hit the same bar as FidelityConnects?
We don't just partner with you.
We become part of your team.
We stay in our lane.
And own it.
We'll take the guts.
You take the glory.
The
Brains
The Brains
What we heard. What we think. How we'd plug into your workflow.
The
Guts
The Guts
How we'd work with your team. Who you'd talk to. What it costs.
The
Glory
The Glory
The reel. The case studies. The proof of work in your lane.
The Brains
The Brains

What you told us.

  • Tier 2/3 video that levels up owned and paid (broadcast is Dentsu's lane).
  • Series-thinking. Extending the All-In-One ETFs pattern across the product line.
  • Event content at scale. Roughly 52 events a year, 60+ assets per event.
  • A creative partner with a point of view. Not an order-taker.
Editorial POV

You've built
the podcast.
Let's build
the channel.

  • 1,600 episodes. Five years at #1 with Canadian advisors. The expertise is unimpeachable.
  • The opportunity: the channel-native, scroll-stopping layer that turns expertise into reach.
  • The Pop-Up shows you already know what confident retail content looks like in the real world. Let's translate that to the always-on layer.

Your workflow. Our role.

01
Ideation &
Planning
Fidelity
Owner
Marketing
Advisor
Campaign Advisory Council
Approval
—
Output
Campaign direction
P&G Role
Bring options + POV
02
Concept /
Script Dev
Fidelity
Owner
Marketing
Advisor
Campaign Advisory Council
Approval
Legal & Compliance
Output
Reviewed concept
P&G Role
Compliance-ready scripts
03
Content
Creation
Fidelity
Owner
Marketing
Advisor
—
Approval
—
Output
Draft assets
P&G Role
Embedded production
04
Final Review
& Approval
Fidelity
Owner
Marketing
Advisor
Campaign Advisory Council
Approval
Legal & Compliance
Output
Approved final assets
P&G Role
Fast turns + clear deltas
05
Publishing
Fidelity
Owner
Marketing
Advisor
—
Approval
—
Output
Live campaign
P&G Role
Channel-spec delivery
Your process. Unchanged. We slot in at every stage.
The Guts

The traditional model

Client
↓
Account Director
↓
Account Manager
↓
Producer
↓
Creative

How we'd work with you

No middle layers.

Fidelity team
↕
P&G creative leads
The Guts

The team you'd actually work with.

Jackson Murphy
Partner & Creative Director
Words, scripts, story. Where strategy becomes script.
Graham MacInnes
Partner & Creative Director
Design, motion, craft. Storyboard to final cut.
Andre Buno
Art Director & Editor
Hands on the work. Edit, motion, finish.
Neil Chin
Executive Producer
Production, schedule, delivery. Every asset, on spec.
Dana Kopman
Managing Director
Client lead when you need it. Single point of contact, no layers.
Sandy Fleischer
Partner & Strategy Lead
Strategic POV when we need it. Partner oversight throughout. The brief, the angle, the why.
The Guts

Pricing that fits the brief.

Blended hourly rate of $190 For ongoing work where scope flexes (creative direction, strategy support, anything not yet defined).
Fixed project fees For defined deliverables:
  • 60-second sizzle reel: $X
  • Series episode: $Y
  • Event asset bundle (~10 assets): $Z
  • Animated explainer (~60s, EN + FR + cutdowns): $A
Volume scaling On series and events as cadence grows.
No surprise overages on any of it.
The Glory
Reel — 60–90 seconds, music-led, no VO
The Glory · Series

We build series,
not one-offs.

Series · Paramount

We found Paramount's B2B voice.

Going Up · Franchise Play · Proud to Be
13% engagement lift across channels — well above benchmark.

Two ongoing series — "Proud to Be" and "Franchise Play" — each templated, each with editorial point of view. Plus the "Going Up" elevator-pitch concept.

Series · SAP

We build SAP's content engine.

SAP animated explainer series

SAP's broadcast lives with a large global agency. Sound familiar?

We've been their digital and channel-native partner for years. Different tone, different craft, same brand. A direct precedent for how we'd work alongside Dentsu.

Series · WSPS

We reached 800,000 Ontario young workers.

WSPS social-first · influencer cuts
Year 1: 800K+ unique users · Year 2: 117% over targets · Influencer cuts: 226% over view targets

Hard-to-reach young-worker audience. Memes, popular video clips, the language of social. Same templated-but-distinctive logic you'd want for the All-In-One ETFs extension.

The Glory · Events

We work at the pace of events.

Events · Paramount

We embed with Paramount's events team.

Sizzles · lower-thirds · walk-ups · intros

Same-night turnarounds for sizzles, recaps, lower-thirds, walk-ups.

Our crew is in the room. The cuts are in their hands by the next morning, ready to publish.

The model for your 52-events-a-year reality.

Events · MR MIKES

We built a social engine that drove 4,000 restaurant visits.

Any Excuse · gaming · TikTok · Reels
99.5% completion on rewarded gaming · ~4,000 attributed restaurant visits · Spotify 2× industry benchmarks

Mobile in-game video, TikTok, Reels, Spotify, Meta Stories. A content engine running on a small team. Fast.

The Glory · Regulated

We make
compliance-reviewed work
that moves.

Regulated · Nevro

We've made compliance-reviewed medtech work for seven years.

Animated explainers · talking-head testimonials
$64M attributable DTC revenue on $4.2M media · 210% lead-gen lift · CPL down 60% since 2022

Two audiences: patients direct (B2C) and healthcare providers (B2B). Animated patient-journey explainers and real-patient testimonials. Every script through a review process heavier than yours.

Regulated · BCLC

We built BCLC's digital across two regulated B2C briefs.

Casinos BC Reunion · Proline social
200K+ extra visits · 103M+ impressions · ~300 pieces of creative
"P&G really, truly has no egos." — BC Lotteries
Regulated · Weight Watchers

We built a testimonial engine in a claims-regulated category.

Real-people testimonials

Real people, real stories. Scripts written so substantiation is built in from the script stage — not retrofitted at the end.

Same muscle as what you'd need on the investor side.

Why us, in one line

A creative partner sized for tier 2/3.

No middle layers.
No Super Bowl ego.
POV from the first brief.

We'll take the guts.
You take the glory.
What's next

Three steps to live.

  • Step 1. You share the files. We dig in.
  • Step 2. We come back with a recommended starter project + tight scope.
  • Step 3. Decision by end of May. Trial project kicks off in June.
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